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Wednesday, November 13, 2013

Animal Therapy via Pinterest

The only thing getting me through this week are the fact that I'm one week closer to Thanksgiving break & these furry little creatures. I'll bet you didn't know that Pinterest acted as therapy. Every time you feel stressed, overwhelmed or just plain mad at the world, go onto Pinterest and type: adorable animals, funny animals, puppies, kittens, penguins, or any other animal you can fathom, and let the therapy begin. 

 Too cute! Who doesn't love a baby rabbit meme? via  Pinterest



If you didn't just "awe", you have no heart.
I'd gladly take this presh lil pooch into my home.
He's too adorable. via Epicgasm

Who doesn't love a dog in a costume?
Who doesn't love a costume on a dog?
via Imgur

Even the ugly ones need lovin'.
I'll bet his mom thinks he's the cutest kitten ever.
Sphinx kitten


Sometimes we all just need a hug from a monkey.   

Just bein' a panda bear chompin' on some fresh greens.

I could love this little guy forever.
I wish penguins were domesticated pets in the United States.
I'd have a whole heard... I mean a whole waddle.


Like my animal therapy for the day? Leave a comment below.
Want to share your favorite fluffy animal? Tweet me!






Is Pinterest Saving Craft Stores?

Hobby Lobby, Michaels and Jo-ann Fabrics all have one thing in common: they are brick-and-mortar arts and craft stores. At one point, I thought that craft stores were doomed. There was a lack of craftiness, less quilters, knitters and stitchers. With no crafters, there'd be no need for craft supplies, and with no demand, the stores would close.

But wait, they're all still here, and all with improving sales. How is this possible? 
More than ever, people are being crafty. The quilters, knitters and stitchers are back, and with a quest to be the best do-it-yourselfer out there. Crafty is the new sexy.

 Could this be because of Pinterest?

I was curious. Could the saving grace of craft stores be the almighty Pinterest? I did some digging & here is what I found. (I am by no means a professional researcher.  I am merely a blogger with a knack for Googling.)


Increase in sales: All three stores showed significant increase in sales and profits over the last two years.   These increases could be due to a variety of things, but I have a strong sense they link back to Pinterest. Not only does Pinterest link you to crafts, but it links you to influential bloggers who promote where they buy their craft supplies. 

 "In 2011, we increased our sales by $300 million." -Hobby Lobby Founder & CEO, David Green

"[Jo-ann Fabric's] net sales for the fourth quarter increased 3.6% to $624.1 million from $602.2 million for the same period last year." -JO-ANN Stores, INC.

"Arts and crafts retailer Michaels Stores said ... that it earned $112 million in its fiscal fourth quarter, a 15 percent increase from the previous year, as shoppers spent more on their visits." -Sandra Baker

Read more here: http://www.star-telegram.com/2013/03/14/4681390_michaels-stores-says-profit-increased.html#storylink=cpy

Where there is an increase in sales, there is an increase in brand awareness. Hobby Lobby has its own Pinterest page. Who's surprised? Not me. Of course they have a Pinterest page, free advertising is the best advertising. Now my only question is, how do I get a job pinning for them?

Cray Cray alert! Micheals has their own Pinterest page
, too. What a small world. What are the odds Jo-Ann Fabrics has one? Wait for it, wait for it...

Yup, Jo-Ann Fabrics has their own Pinterest page, too!


How can they not attribute some of their success to Pinterest? They have to.


Actually, a ton of companies and organizations have to attribute a sliver, or a huge chunk, of their increase in popularity and sales to Pinterest. Numerous brands are on Pinterest promoting themselves everyday, it's genius. Why not take advantage of a free advertising platform.
In crease in sales, increase in popularity, and increase in reverse showrooming. Showrooming, what? 




showrooms: places where customers maul the merchandise and pester salespeople for advice before going online to buy the same products at a lower price
reverse showroomingusers would look at items online and then go to a retail store to make the purchase

It's interesting that a social media platform that is leading in eCommerce sales is also pushing more people to actual stores. What a pickle. So Pinterest has the best of both worlds: buying online & buying in stores. 

1 in 5 Pinterest users has bought something in a store after pinning or liking it on Pinterest. 
32% of Pinterest users who pinned the item bought it in store between 24 hours and 1 week. 

These stats are pretty amazing if you think about it. The amount of users on Pinterest is 70 million users and climbing. That results in a ton of sales. A ton.

This research is just scratching the surface. It doesn't prove or disprove anything, but I believe that it clearly shows a correlation between Pinterest and the success of arts and craft stores. 
I can't wait to dig in a little deeper in future blog posts, but first I need to do some deeper, more official research. 


If you have any ideas, suggestions or comments about this correlation or my continuing research comment below or tweet me! 



Blogger Bible: Fave Four Sites for Bloggers Old & New

As a new blogger I'm always looking for ideas, inspiration (or pinspiration!), and topics to discuss. I was recently using my most beloved research tool, Pinterest, and found tons of helpful blog pins. I was in awe of the resources I had at my fingertips. Not only could Pinterest help plan my wardrobe, teach me how to cook, but it could also help me blog.

Here are the pins I found the most helpful. Enjoy!

#1 Bloggers Bazaar

Just starting to blog? Start here, you won't regret it. Bloggers Bazaar offers an array of blogger help, tips, tricks, and ideas, but one of the articles I found especially helpful was "How to Develop a Social Media Strategy for Your Blog". They offer step-by-step directions for laying out a successful plan for your new blog. After you follow these steps to a kick ass blog, check out Bloggers Bazaar for other great blogging information.




Via Danielle's Blog
Not only is this blog fantastic for all things social media, but it is so chic! Danielle, a great blogger with awesome advice, lays out the basics for new bloggers in easy to read posts. She highlights the essential blogger tools and how to use them in this great beginners post.  She also provides information on blogging workshops for bloggers who'd like to take it to the next level. The amount of information on her blog is incredible, the advice is rock solid, and it's pretty. What more could you want? 








#3 IFB (Independent Fashion Bloggers)
Run out of ways to promote your blog? No worries. IFB offers 23 Ways To Promote Your Blog. With the basics like, Facebook and email, but also new ideas on creating infographics, guest speakers and more. After reading that post, click on the Blogging Tips tab and prepare to be blogtastic. Everything you want to know about blogging can be found at IFB, all you have to do is check it out!






Already have a blog? Great! Check out the SITS Girl How Healthy is Your Blog? post. This post gives you a check list, or better yet, a check up list for your blog. Make sure once you get the ball rolling on your brand you don't just let it roll off into the distance. This blog offers ideas and ways to keep the goals and ideas of your blog in check. They also offer a free downloadable flow chart to help you keep your blog in order. 




I hope these websites help you in all of your blogging endeavors! If you have a favorite blogging website comment below or tweet me. I'd love to hear from you!






A Little Weird, A little Genius: My Favorite "Non-Traditional" Pins

Yes, I love Pinterest for its fashion, DIY and home remedies, but I really, truly love Pinterest for opening my eyes to a world where anything is possible. Not only can you have your cake, but you can eat it too. After you slice it with dental floss. After eating your cake you can check out the endless awkward photo pins. You can pin adorbs photos of places pomeranians don't belong (one of my favorites!).  And don't forget about recipes for squirrel stew. Yup, this recipe calls for 70 squirrels. Where you'd get that many squirrels is beyond me. 

The possibilities of pins are endless. You never know what you're going to run across.  
 Like for instance, this pin from imgfave

How freakin' genius is this? 
An old CD case repurposed into tupperware for a bagel. 
Mind blown. 



If you think that's neat, check this out. 

Via Engadget

Yup, that's right folks. This is a clear toaster. The toasting world will be forever changed. 
No more burnt toast. I'm in love with this idea because I hate burnt toast. 




This next pin is for everyone. 
Ever been too drunk to drive home? Want to go camping but don't want to sleep in a tent? Taking a long road trip and want to take a nap? Like fooling around in the back seat? (Haha, just kidding!) 

Via Dump A Day
This inflatable bed fits perfectly in the back seat of any regular sized car. How perfect for cat naps at work. 




After a long night of sleeping in your car you might want to brush your teeth. Check this bad boy out. 
Via Wordless Tech


 This toothbrush not only fights cavities, it shoots water into the air, acting as a water fountain. How clever. No more bending down and getting your face wet, no more cups, and no using your hands as cups. Now the water will just jump right into your freshly brushed mouth. 




With the holiday season fast approaching you won't want to miss out on this. 
Hamburger wrapping paper. 


Via Kick Starter 
Yum, is all I have to say. I'd gladly accept any gifts wrapped in hamburger wrapping paper on any occasion. 



Last but not least. Drumroll please.....


Via Pinterest

This magnificent deer head! It is too stinkin' cute not to love. The earrings, eye lashes and wig just make me giddy. I think this is adorable and creepy at the same time, which is pretty much how I like my deer heads.



If you have any funny, helpful, quirky pins that you'd like to share comment below or tweet them!





Thursday, November 7, 2013

On The Trek to Number One

Reasons Why Pinterest Is On Its Way To The Top



  • Not only is Pinterest the 3rd most popular social media site in the United States, but it is taking the world by surprise. Countries around the world are utilizing Pinterest and all of it's value. In order to become #1 Pinterest has created a site that not only satisfies American's urge to pin beautiful creations, tasty treats, and the latest fashion trends, but to satisfy this urge for people across the world. 

  • Pinterest hit 11.7 million unique monthly U.S. visitors faster than any other website in history. This number is off the charts crazy. If a site can draw that many people to it, it must be something pretty darn special.

  • Pinterest has 70 million users and counting.                                               That's right, 70 million. The key words are and counting. The number of Pinterest users is continually on the rise. 

  • It's just a baby.                                                                                   Pinterest was established in March 2010. This website barely has 
  • its walking legs, let alone its running legs. Give it a couples years, maybe even a couple more months, and Pinterest will be on top. 

  • There is so much to pin. There will never be enough pins in the world to make people stop pinning. New content is added everyday by users around the world. Having user content added is what makes Pinterest so easy to love. The pins are up to date, trendy and always evolving, and this is what keeps users coming back everyday for more and more. 

  • To be #1 you have to think like #1. Pinterest is always updating, creating new apps, and adding new features. Pinners will never cease to be amazed by the out pour of technology from the Pinterest team. For example, the new pin feature for touch screen devices. By holding a finger down on a pin a pinner is given three options pin it, like it, or send it


Via Tech Crunch

Not only is Pinterest a site that I love (obviously) but millions and millions of others enjoy it as well. Being in third place isn't too bad, but it could be better. And it will be better. Given the amount of time that Pinterest has been in commission, I'd say they've done a pretty good job increasing awareness, the amount of users, how user friendly the site is,  as well as the over all experience of pinning on Pinterest. 
There is no stopping Pinterest now. It is on the mighty trek to be #1. 


                                                                  


Here's a helpful infographic that breaks down Pinterest and some of its statistics.